Who We Are


The Asian Football Development Project (AFDP) is a not-for-profit Jordanian-based Youth Commission founded by HRH Prince Ali Bin Al Hussein in February 2012.

Prince Ali has had a long standing passion and involvement in football as President of both the Jordan Football Association and the West Asian Football Federation for over 10 years.

In January 2011, HRH was elected as the FIFA Vice President for Asia.

In this role, Prince Ali wanted to ensure that he represented Asian football interests in a proactive, fair, and transparent manner by:

  • Working with core values;
  • Bringing a new way to football, and;
  • Elevating Asia to it’s rightful place

Prince Ali therefore immediately formed AFDP as a primary vehicle through which these goals could be achieved under his guidance as the Chairman and Founder of AFDP.