Our Mission, Vision and Values



To be instrumental in assisting Asia’s football organizations to be innovative and socially responsible in strengthening the position of football in their country, with each in turn contributing to Asia reaching its full potential and being more internationally visible and highly respected.


To provide effective, needs based assistance to football organizations and development through football organizations working in Asia in a fair and transparent manner.


  • Transparent
  • Socially Responsible
  • Innovative
  • Empowering
  • Inclusive
  • Representative