AFDP leads, and provides support to, projects which develop football and society through football. We give priority to initiatives focusing on youth, women, protection of – and innovation – the game and the fostering of partnerships, networking, awareness and knowledge-sharing. These areas are explained in more depth in the following sub-sections to give you a good idea of the types of programs AFDP looks to support:
1- Youth Education Programs
Areas we prioritize include: grassroots programs combined with government support; the introduction of new youth competitions; youth and grassroots coaching; ethical or life skills coaching of young players; youth and grassroots strategies; talent identification activities; management of academies; elaboration of a national technical syllabus; and provision of equipment, etc.
2- Women’s empowerment and inclusion through football
Here priority is given to: coaching at all levels (including elite); promotional campaigns and marketing for women’s football; women’s football strategic development; development of leagues and clubs; establishment of international tournaments; networking with clubs in other continents; talent scouting; management courses and organizing conferences; exchange programs; promotion of women’s representation in football entities; delivery of coaching and education material; and ambassador visits and services, etc.
3- Football for development
All kinds of projects improving health and education, fostering integration and inclusion, improving crime prevention, road safety and nutrition as well as establish safe spaces for children to play. We also support resilience programs, provide trauma treatment trough football, and support activity programs for refugees. Additionally we support the elaboration of “Football for Development” policy and strategy and establishment of a department; networking with NGOs, private sector and international partners; coaching and advocacy programs with national players; and linking CSR to competitions.
4- Protection of, and innovation in, the game
We will give priority to helping football organizations open up new football sectors to enhance their reach and positive impact, and the use of new tools, methodology or technology to improve the game both on a regional and global level.
5- Fostering partnerships, networking, awareness and knowledge sharing
We would also like to encourage: mentoring relationships with UEFA and other Confederations; scholarships to recognized diploma courses in football; and increased recognition and collaboration with partners who can make a serious and positive impact on football in Asia and globally.
To ensure football in Asia can reach its highest potential, AFDP has also engaged the support and expertise of organizations who are world leaders in our field of football development and social development through football. Below you can find more information about our work with AFDP’s valued Friends – UEFA and The FA.
1- The AFDP Ball Program
Football is without doubt a low cost sport. One only needs a space to play and a football.
Yet in Asia, we find many circumstances where even a decent football to play with is difficult to find. AFDP is therefore committed, with the support of UEFA, to providing footballs to those who wish play our game but may not have access to basic equipment.
We have therefore developed The AFDP Ball Program to provide footballs to those who can promote and grow the game in Asia. Some examples include:
- The provision of 24 match balls to all AFC member associations upon the launch of AFDP
- 250 balls provided to each of the 12 participating countries at the Women’s Football in West Asia Round Table
- 500 balls provided to the Kyrgyzstan Football Association for women’s football development
- 500 balls to be provided to PACES Palestine for their grassroots coaching program
All potential beneficiaries (in particular National Football Associations) are able to apply for a minimum of 100 footballs. Please see the Apply Now section for the specific application form relating to The AFDP Ball Program.
2- Scholarships For Talented Asian Coaches
While Asia presently leads the way in women’s football at a global level, without doubt, the development of a higher and more consistent level of coaching expertise in Asia is a critical element in moving football forward in the region. AFDP is committed to supporting the National Football Associations of Asia in providing opportunities for talented coaches to grow and learn from the world’s best.
In 2012, The FA supported us in this regard by providing scholarship places for talented Asian coaches to attend an A-License at St George’s Park – their new high performance facility.
Our coaches were selected based on their ability to step up in their near future into national service as well as provide support to AFDP Programs and the very first recipients came from Bhutan, Philippines, and Iraq.